Experienced Hispanic Market Advertising Creative Director & Spanish Language Copywriter Freelance Professional

CV

CAREER SUMMARY

Advertising Creative Director & U.S. Hispanic Market Communications Marketer with 15 years experience.

Bilingual creative consultant and copywriter with expertise in concept development, online marketing, social media, non-traditional media and brand strategy.
Created advertising campaigns for award winning ad agencies, marketing firms and Fortune 500 Companies.
Skilled strategist and planner with expertise in:

Marketing: Hispanic, Latin American, multicultural, e-commerce, SEM, SEO, SMO, B to B, inbound marketing.

Advertising: Broadcast, print, direct response, direct mail, events, online, promotions, scripts, & interactive.

Industries: Automotive, beverage, entertainment, financial services, government, non for profit, packaged goods, pharmaceuticals, publishing, retail, telecommunications, social causes.

EDUCATION

- Business Administration, Argentine Catholic University, Buenos Aires, 1981-1986.
- Bachelor of Arts, Eckerd College, St. Petersburg, FL - National Dean's List. GPA: 3.42 /4.0, 1987-1989.
Major: International Marketing / Minor: Business Management.
- Copywriting, Broadcast Production & Design, School of Visual Arts, NY, 1997-2000.
- Outdoor Video Production, Dramatic Arts Direction, Bronxnet TV Production, NY, 1997.
- Creative Advertising Training, School of Cinematographic Arts and Sciences, NY, 1994.

COURSEWORK & TRAINING

- Social Media Optimization is the New SEO, webinar, Hubspot, 2010.
- Insider's Guide to Search Marketing, online course, SEMPO Institute, 2010.
- Social Media Engagement Made Easy, webinar, Story, 2010.
- National Association of Hispanic Publications (NAHP) Convention and Business Seminar, Atlanta, 2008.

PROFESSIONAL EXPERIENCE

Fusión3USA, www.fusion3-usa.com - Yonkers, NY/Buenos Aires, Argentina (2007 – Present)
Executive Creative Director.

- Execute design solutions for social media initiatives, web, UI architecture, online advertising, digital marketing, print advertising and direct mail, integrated campaigns.
- Manage day-to-day operations of the digital design team, including setting priorities, assigning resources, and ensuring project goals are achieved.
- Oversee simultaneous projects from inception to completion, reviewing project plans, designs, and deliverables.
- Identify and implement process improvements to meet project and team needs.
- Establish and nurture good client working relationships.
- Participate in new business development activities.

Wing Latino / Grey, NY, (2008 - Present).
Freelance Senior Copywriter.
Created advertising campaigns from concept to execution.

Act-é Marketing Communications, New York, (2004 -2008).
Creative Director.
- Developed advertising campaigns including strategy, concept, copywriting, production, post-production, event marketing, video and multimedia presentations and new business development.
- Supervised creative staff, editors, and vendors.
- Responsible for managing creative and production budgets.

Young & Rubicam - (Mosaica, Kang & Lee, and The Bravo Group), NY, (1999-2004).

Associate Creative Director. Responsible for creative and strategic development.

Freelance Copywriter. Adapted general market and Asian communications for the Hispanic market.

Senior Copywriter. Created advertising campaigns from inception to execution.

Chisholm-Mingo Group, Siboney, UniWorld, MemberWorks, Bromley, SBI/Razorfish, NY, (1997-present)
Consultant.
Provided strategic communications solutions to firms targeting multicultural, urban-teens, B2B, and online markets.

Castor Advertising Inc. - New York, NY (1994-1997).
Associate Creative Director.
- Responsible for advertising campaigns execution including television commercials, sports crawls, print and billboards.
- Wrote radio spots and weekly promotions. Copywriting work included catalogues, coupons, legal terms, and retail ads.
- Developed product literature, bilingual brochures, self-mailers and promotional displays.
- Supervised and mentored junior staff.

SKILLS

• Ability to communicate effectively in small and large groups at all levels of an organization.
• Proven ability to work on multiple projects with excellent time management and prioritization skills.
• Excellent knowledge of design process and project management.
• Builds excellent senior client and prospect relationships.
• Strong leadership and people management skills.
• Capable of translating client business and brand goals into innovative, conceptually driven experiences.
• Respectful listener and great communicator who is able to articulate complicated things very simply both internally and externally.
  
  

ADDITIONAL RELEVANT EXPERIENCE

AWARDS

U.S. Postal Service Excellence Award, Direct Mail Package, 2000.
Flame Award, General Motors Hispanic Corporate Image Campaign, 1999.
Advertising Club of Westchester: Gold, Big W Award PRT, GM; Silver and Bronze, Big W Award TV, GM, 1999.

FURTHER KNOWLEDGE

Software Skills:
Mac & PC.
Photoshop, Dreamweaver, Word, Excel, Outlook, PowerPoint, Keynote, iMovie.